Leo Reed
Instagram system · hair & scalp wellness

One month of feed, built as a system.

A 9-post grid and a 6-slide educational carousel for Wrenlow, a scalp care brand. Every post comes from a small set of templates, so product shots, UGC and before-and-afters drop in and the feed still looks like one brand.

9 feed posts6-slide carousel5 reusable templates1080 × 1350
wrenlowScalp care for slow wash days.
Brush · Oil · Routine
Product post: Two minutes, every washType post: Your scalp is skin, tooLifestyle post: Wash day, but slower Carousel cover: The 3-minute scalp resetUGC frame: Your wash day, featuredMyth vs truth post Scalp Oil how-to postBefore and after templateProduct post: Brush. Oil. Repeat.
Carousel

The 3-minute scalp reset

An educational carousel built to be saved: a cover that promises one clear outcome, one idea per slide, and a recap card at the end.

Slide 1, cover
01 · Cover
Slide 2, why
02 · The why
Slide 3, step one
03 · Step one
Slide 4, step two
04 · Step two
Slide 5, step three
05 · Step three
Slide 6, recap and save
06 · Recap and save
Templates

Built for the assets you already have

UGC, before-and-afters and product photos each get a fixed frame, so a new month is mostly swapping content, not redesigning.

Product hero template

Product hero

Product photo on top, one short promise below. Works for launches and restocks.

UGC frame template

UGC frame

Customer clips sit in a branded frame with their handle, so they never clash with the grid.

Before and after template

Before and after

Two matched slots, the routine used, and a permission and results note built in.

Myth versus truth template

Myth vs truth

Type-only education that breaks up photo rows and gets saved and shared.

How-to template

How to use

Product beside three numbered steps. Short enough to read without opening the caption.

Lifestyle quote template

Lifestyle line

One mood photo and a single line in the brand voice to keep the feed human.

System

Small rules, consistent feed

The grid alternates photo and color tiles, and every post shares the same margins, header and footer.

Palette
BoneOatClayEspressoSageButterBlush
Type
Gloock
Albert Sans for body copy, labels and steps. One serif headline per post, never more than two lines on photo tiles.
Grid rules
01No two photo tiles side by side in the same row without a color tile between them.
02Every row has one education post, so the feed teaches as well as sells.
0372 px margins and the same header and footer on every post, so crops in the grid stay clean.
04No growth or medical claims in post copy. Results only appear in before-and-afters, with a note.
Monthly workflow

How a month runs

Design only, fully async. One planning pass, two batches of posts, one round of tweaks per batch.

Week 1

Plan the grid

Pick themes and launches, map 20 posts and 2 carousels on a grid preview.

Week 2

Batch one

First 10 posts and carousel one, using your supplied photos and UGC.

Week 3

Batch two

Next 10 posts and carousel two, with feedback from batch one applied.

Week 4

Hand-off

Final files named by post date, plus editable templates for quick reactive posts.

Work with Leo Reed